Every restaurant is always looking for ways to grow its business and increase its customer base. This can be done through marketing outreach, creating a presence via third-party platforms, outreach to the community, and improving the dining experience. An easy online ordering system, as well as delivery options, is one of the best ways to grow your business.
The number of customers who can order online significantly increases when they are delivered to your restaurant. Online ordering also increases the number of people who can order for large groups, are picky or are in a hurry. Online ordering and delivery can be a powerful part of a restaurant’s business model, but they are not always easy to access.
You need to take several steps to add this function to your take out restaurant in Belleville.
Know your capabilities
Delivering your order to your business is different from dining room service. The entire order must be ready at once, adding extra work to your kitchen staff. Large orders can be difficult to prepare because they need storage space before they are delivered.
First, you need to know how much catering you and your kitchen can handle. Your delivery load is key to managing your delivery loads. You can get a rough idea of how many deliveries you can fulfil on a given day.
The sky is the limit, in theory. There are always limitations. These are the four most common limitations in catering operations:
- Your kitchen’s size
- Time for staff
To accurately predict your abilities, take the time to understand your limitations. Your initial expectations should be set with enough ‘breathing space’ to allow your staff to adapt to new delivery orders. Next, determine your full assessment of your capabilities. IE: The largest order you can take in a single day, or your team can handle the most deliveries.
It is crucial to know your capabilities before you can plan the delivery of your order.
Create Your Menu
Next, decide what delivery service you will offer. Many restaurants offer complete dine-in menus for delivery. If you live in an area with high demand or wish to strategize, you can create a customized menu that is easier to deliver and more fun to eat from a delivery container.
You might even consider changing some of your dishes to make them more convenient for delivery. This is especially true in urban business areas where you can offer lunch delivery boxes for professionals who work through lunch or host a lunch meeting. To feed hundreds of hungry workers daily, you don’t need to cater.
Both in corporate culture and education, box lunches are very popular. Think about how many delicious lunches you could pack in one container. Lunches can come hot or cold, heavy or light. You can earn a good reputation and get a lot of business by providing convenient lunches that can be delivered online.
Restricted Diet Alternatives
Remember to offer a variety of options for customers with restricted diets. Schools and businesses must ensure that there are options for those with restricted diets, whether they be religious or lifestyle. You can often cover your bases with just two or three thoughtful dishes. For example, your Halal and Kosher options can overlap nicely. Your vegetarian meal can be gluten- or lactose-free.
Choose Your Maximum Size and Minimum Time
It’s now time to define your boundaries. It is important to remember that delivery orders take as long (if not longer for packing) as meals. You never know how many orders you will receive on a given day. Sometimes you might get calls similar to catering for orders much larger than what you have served in the past.
It is important to know your limits. You need to ensure that your kitchen staff can handle increased delivery orders. It is also important to determine how long it takes to prepare a delivery order. This calculation is different for every restaurant. Some restaurants give a fixed time estimate of 40 minutes, while others use a metric system that calculates the portions and dishes for each order.
Delivery Fee: Customer pays the pass costs
When pricing delivery fees, the rule is to charge the customer any extra. You invest in every delivery by purchasing bags, boxes, napkins, and sauce packets. Restaurant delivery fees don’t only cover the driver’s travel time. This includes any extra materials or other delightful items you provide for your customers.
Include plastic silverware in your final cost if you place it in the bags. You can easily predict what you will need and include those in the final cost of each platter. Customers can order add-ons for a fee, allowing them to save money or get the extras they want.